Have you ever felt like an outsider on your team?
In this episode, Grant tells a story about how Pixar wanted to create another hit after the success of Toy Story, but they didn’t have any more good ideas.
Then Brad Bird, writer, animator and director from Pixar collected dedicated Pixar employees who other people said were a little odd, or difficult to work with, people who felt they had been ignored in the past, but still loved Pixar. Misfits.
This is key, as misfits who don’t care about your company’s cause anymore don’t give their best work or they might just quit.
Bird gathered these misfits and asked them what they wanted to do but hadn’t been allowed to do or hadn’t been able to do because the technology didn’t exist yet. Then told them, that’s what they would do.
The movie they made with this approach was The Incredibles. I’m sure I don’t have to tell you, but it was a huge hit, their biggest hit at time of release, and is still beloved by millions.
When Should You Use Misfits?
Grant says the best time to shake things up at your company or in your team is actually when things are already going well.
When things are going well, you have the most time and resources, so you can afford to take risks in the hopes of higher rewards.
It is much more common to shake things up once a company or project is failing, but by then it’s often too late. The damage is done.
So when things are going smoothly, you should consider rounding up some misfits and breaking the status-quo.
Why Use Misfits at All?
Doing things the way they have always been done, will not get you anywhere new.
If you want safe, steady results, keep doing what you’re doing.
That said, your competitors are probably taking risks and finding ways to get ahead. Blockbuster carried on as they were and ignored the changing times and technologies, remember them?
Grant cites a study that says that listening to misfits and letting them work on their own ideas has been shown to be as valuable to the company, as an external consultant or expert, but much cheaper, as they already work for you.
How Do You Motivate Misfits?
Motivating misfits can be difficult.
These are likely people who are already disgruntled due to being an outsider or having felt overlooked in the past, so how do you get them to gruntled? Or better yet, excited?
Grant says the best way to fire up some misfits is to tell them that someone whom they don’t respect doesn’t believe in them.
To get a creative team like designers pumped, tell them that the “suits” upstairs don’t think they can do this, that those stuffy executives are having doubts.
This will make your misfits want to prove those people wrong and will do everything in their power to do so.
Don’t Tell Misfits Their Peers Don’t Believe In Them
If you want to discourage your misfits, then use the exact same method as above, but have the source be someone whose opinion they do value.
If you tell your misfit clan that their direct manager or an expert in their field doesn’t believe in them, they will be more likely to believe you and feel deflated.
So be careful with your reverse psychology, your choice of villain makes a huge difference.
How To Stay Motivated After a Big Win
You’ve just made The Incredibles.
You and your team are amazing. You’re no longer misfits, you’re now heroes. Now that you have nothing prove, how do you stay motivated to create your next win?
The key is to make the team underdogs again.
Proving to people you’re worth more than other people think, is what gets pissed-off-employees fired-up.
The difficult part is to make the challenge meaningful.
You can’t just create a faceless enemy, the team needs to believe their villain wants them to fail.
To believe in the goal they are trying to achieve.
Your team needs a purpose.
If this post made you rethink who to put on your next groundbreaking project, please let me know in the comments below.